
EquiSport
Report
401 NE MIZNER PARK BLVD.
BOCA RATON, FL. 33432
561-317-8790
Direct E-Mail ls9495@hotmail.com
PRESS RELEASE
For Immediate Use January 10, 2006
EQUISPORT REPORT TO DEBUT
ON SIRIUS RADIO
BOCA RATON, Fl.—The EquiSport Report, a weekly equestrian newsmagazine, will premier on the Serius Radio Network, Channel 125 on Tuesday, January 24, 2006. The show will place an emphasis on competition throughout the horse-world with regular features focusing on both news and human interest and will be produced in conjunction with Sidelines Magazine, a leading equestrian publication.
The report will be a part of the Channel 125 “Horse Block” and aired between 5:30-6:30 p.m. on Tuesdays. It can also be heard on the internet www.attheracesandbeyond.com
The show’s creator and anchor is veteran horseman and sports journalist Les Salzman. For more than 20 years, Salzman has been a horse professional, attaining success in a number of disciplines. He is a certified equine appraiser.
Les
Salzman, Series Creator and Anchor.
“We felt that our industry was underserved by the general media and Serius gives us the opportunity to reach a huge audience. The network has more than four million subscribers” Salzman noted “Our affiliation with Sidelines will give us access to the latest breaking news in polo, arena sports and eventing.”
“We’ll be providing an interesting mix of information along with the news format. Features on equine lifestyle and therapy will be a large part of the show as well as some very exciting human interest segments. We think the audience will be pleasantly surprised with the scope of our guest. This won’t be your traditional horse show. It is designed to be fast paced and entertain.” Salzman said.
“EquiSport Report will provide a comprehensive radio magazine that will provide fresh insight into the many aspects of the equine community.” related Executive Producer Patricia Baldwin “We’ve approached this as entertainment equestrian style”.
Patricia
Baldwin, Executive Producer
There is a large interactive component to the series as well and our website which will be launched shortly will provide ample opportunity for our audience to be a part of the EquiSport experience.” Baldwin explained.
“We like the concept of Sirius radio as a vehicle to provide information to the marketplace” remarked Eric Nelson, who heads the marketing and development team. “We have increased journalistic freedom and can produce the type of show that will reach a wide audience and being a part of the Channel 125 Horse Block is even better. We look for strong national presence that will build on a strong base.
For further information contact EquiSport at the contacts above.